A dedicated team behind the team and trust in the immediate social environment are the decisive factors for the best possible development of a young talent. Free. Independent. With full self-control.
From Talent to ChampionWe provide value-based support to young talents from the beginning of their sporting careers, guiding them on their long journey from talent to champion. We create tailored development plans for them. The talent and their family are at the heart of everything we do. Our goal is to maximize their potential.
Family
Family support
Sports science expertise
Educational, medical, and neuroathletic support for individual performance enhancement
PR and media expertise
Publice relations and media consulting by media experts and former sports journalists with a large network.
Legal expertise
Legal certainty and marketing expertise through professional management before, during and after your career
International network of intermediaries
Every top European league and market environment requires specific market knowledge, legal expertise, and a strong network of contacts with decision-makers at the clubs. Therefore, we have established partnerships with strong local agents in each top European league who work with us to place players with clubs and, together with our lawyers, draft employment contracts, ensuring the best possible deal and legal certainty.
We are not a typical football agency, but rather talent developers. For this reason, we operate a highly innovative and exclusive "boutique" for exceptional talents, whom we develop with patience and competence.
The journey began in 2017 with Jamal Musiala. With the experience gained from this intensive collaboration, we have refined our boutique approach down to the smallest detail over the last eight years.
Background
2017 – 2025
Jamal MusialaFrom Talent to Ballon d’or Contender 2017 – 2025
From 2017 to 2025, parts of our team guided Jamal Musiala into worldclass and played a key role in his development from a top talent to a worldclass player. Now we are passing on our experience to the next generation.
2026 more to come
Who we areWe are a highly experienced team with a large network. We are coaches, managers, and agents. Together, we combine decades of experience in elite and youth football. We are a strong, flexible, and competent safety net comprised of former youth football coaches 10 years FC Bayern Munich, talent scouts, sports scientists, PR and media experts, and experienced football agents 7 years Jamal Musiala management
NetworkIn our network, we also draw on lawyers with decades of experience in professional football, as well as a network of doctors and medciners that has grown over the years.
To find the perfect club, we have a large and strong network of agents who competently and effectively cover all top European leagues. This allows us to select the right club at the right time, tailored to the talent's specific development stage.
2017 The Jamal Musiala project began in 2017. Jamal was 14 years old and still playing in Chelsea's youth academy. The first two years were dedicated to building a trusting mentoring and coaching environment. During this time, we primarily provided sports science advice to Jamal and his family. Together with our coaches, we developed customized exercises for Jamal to prevent injuries, support his neurorehabilitation after injuries, and provide neuroathletic support throughout puberty, which was associated with growth spurts and injury challenges.
2019 In 2019, we provided educational support for Jamal's transfer from Chelsea to the FC Bayern Campus and assisted his family with their settling-in period in Munich. At the end of 2019, we brought in a Munich-based lawyer and player agent and, in consultation with Jamal's family, gradually integrated him into the successful environment that had been developing since 2017. Furthermore, upon Jamal's arrival in Munich, we appointed our coach, who had already supported him in London, as his permanent personal trainer, enabling him to stabilize Jamal's body and prepare him for professional football.
2020 2020 Following his professional debut in spring, we organized and conducted individually tailored pre-season training camps for Jamal to prepare him in the best possible way for the new season. At the same time, we began assembling a medical network for Jamal and tailoring it to his specific needs. This involved working with experts on topics such as exercise, nutrition, sleep, and stress reduction. We coordinated this network for him.
2021 At the beginning of 2021, we developed a tailored media communication strategy for Jamal to shape the narrative and establish "media guidelines" for future coverage of Germany's new "wonderkid." In parallel, we began building a dedicated digital media house for Jamal and developing a marketing strategy. To this end, we brought on board an experienced digital and marketing expert with whom we established Jamal's brand internationally. This resulted in successful brand ambassador engagements with companies such as the REWE Group, UEFA, and the Nestlé Group (Maggi).
2022 At the beginning of 2022, the largest NIKE sponsorship agreement to date for a German football player was signed.
2023 In 2023, Jamal became the new face of the NIKE TIEMPO shoe line as part of a relaunch, thus succeeding Ronaldinho, who originally made the shoe famous. Large-scale campaigns were developed and launched in collaboration with NIKE.
2025 To conclude our successful collaboration, Jamal's contract with FC Bayern Munich was extended until 2030 in February 2025, in cooperation with the Munich-based lawyer and player agent. This remains the largest contract in Bundesliga history.
THE END For the 2025/2026 season, we have ended our extremely successful collaboration by mutual agreement in order to fully launch our new “football boutique” in 2026 and concentrate our resources on the younger age groups.
Jamal Musiala2017 – 2025
2017 Start des Projekts Jamal Musiala. Jamal war 14 Jahre und spielte noch in der Chelsea Jugend. Die ersten beiden Jahre dienten dem Aufbau eines vertrauensvollen Mentoring- und Coaching Umfelds. Wir berieten Jamal und seine Familie in dieser Zeit vor allem sportwissenschaftlich. Wir entwickelten mit unseren Coaches für Jamal maßgeschneiderte Übungen zur Verletzungsprävention, Neurorehabilitation nach Verletzungen, sowie zur neuroathletischen Begleitung durch die Pubertät, die oftmals mit Wachstums- und Verletzungsproblematiken verbunden ist.
2019 haben wir dann Jamals Wechsel vom FC Chelsea an den FC Bayern Campus pädagogisch begleitet und unterstützten Jamals Familie fortan bei der Eingewöhnung in München. Ende 2019 haben wir dann einen Münchner Rechtsanwalt und Spielervermittler hinzugezogen und step by step in Absprache mit Jamals Familie in das seit 2017 gewachsene und bestehende Erfolgsumfeld integriert. Zudem haben wir mit Jamals Ankunft in München unseren Coach, der Jamal schon in London unterstützt hat, als seinen festen Privattrainer installiert, damit dieser Jamals Körper im ersten Jahr stabilisieren und auf Profifußball vorbereiten konnte.
2020 Nach seinem Profidebüt im Frühjahr haben wir individuell auf Jamal zugeschnittene „Pre-Season-Vorbereitungs-Camps“ organisiert und durchgeführt, um Jamal bestmöglich auf die neue Saison vorzubereiten. Parallel begannen wir für Jamal ein medizinisches Netzwerk zusammenzustellen. So wurde mit Experten an Bewegungs-, Ernährungs-, Schlaf- und Stressreduktionsthemen gearbeitet. Dieses Netzwerk haben wir auf seine Bedürfnisse zugeschnitten und für ihn koordiniert.
2021 zu Beginn des Jahrs entwickelten wir eine maßgeschneiderte mediale Kommunikationsstrategie für Jamal, um das Narrativ zu gestalten und so „mediale Leitplanken“ für die zukünftige Berichterstattung über Deutschlands neues „Wunderkind“ zu setzen. Parallel dazu begannen wir im Laufe des Jahres für Jamal ein eigenes digitales Medienhaus aufzubauen und eine Vermarktungsstrategie zu entwickeln. Hierzu holten wir einen erfahrenen Digital- und Vermarktungsexperten an Board, mit dem wir Jamals Marke international aufbauten. Daraus resultierten erfolgreiche Markenbotschafter-Engagements u.a. mit der REWE Group, der UEFA und der Nestlé Group (Maggi).
2022 Anfang des Jahres wurde dann der in Deutschland bisher größte NIKE Sponsoringvertrag für einen deutschen Fußballspieler abgeschlossen.
2023 Jamal wurde im Rahmen eines Re-Launches zum neuen Gesicht des NIKE TIEMPO Schuhsilos und damit der Erbe von Ronaldinho, der diesen Schuh einst bekannt machte. Zusammen mit NIKE wurden große Kampagnen entwickelt und ausgespielt.
2025 zum Abschluss unserer erfolgreichen Zusammenarbeit haben wir im Februar 2025 Jamals Vertrag beim FC Bayern München zusammen mit dem Münchner Rechtsanwalt und Spielervermittler bis 2030 verlängert. Dies ist der bis heute größte Vertrag der Bundesligageschichte.
ENDE Zur Saison 2025/2026 haben wir dann unsere äußerst erfolgreiche Zusammenarbeit in beiderseitigem Einverständnis beendet, um mit unserer neuen „Fußball-Boutique“ 2026 voll durchzustarten und unsere Ressourcen auf die jüngeren Jahrgänge ab 2009 aufwärts konzentrieren zu können.
